Natural Products Scandinavia previews new beauty innovations for 2016

Natural Products Scandinavia – the Nordic region’s biggest trade exhibition and conference dedicated to the natural beauty, health, eco-living, and self-care markets has released its first preview of some of the new product innovations being showcased this autumn, on 16-17 November, at Malmö, Sweden. 

Building on the success of last year’s event – which won rave reviews, enjoyed a 10% rise in attendees, and saw a record number of business deals being done across the show floor – Natural Products Scandinavia’s Natural Beauty and Skincare Zone has almost doubled in size (45% bigger) for 2016.

Eleven weeks out from doors opening, Natural Products Scandinavia is preparing for its biggest edition yet.  Almost all stand space is sold.  While buyers from Matas, HKC Egenvård, Life Everkost, Life, Helsekost, Dansk Supermarked, Puurly, Kung Markatta, The TJX Companies Inc, Ruohonjuuri, Reitan Servicehandel (Narvesen, Pressbyrån, 7-Eleven, R-kioski and R-kiosk), LoveLula, Renée Voltaire AB,  BC Hospitality Group, Coop Trading, Magasin du Nord, SuperBrugsen, and Coop Denmark, have already pre-registered to visit.  Over 4,500 attendees are expected.


Natural Beauty and Skincare Zone

The Nordic market for natural and organic cosmetics is one of the fastest growing in Europe.  According to research by Organic Monitor (presented at the show last year), Scandinavia has some of the highest expenditure rates for natural and organic products in the world.  They predict the market to reach EUR 200 million in the coming years.

With so many lucrative sales at stake, natural beauty buyers and retailers that can be quick to adapt to the latest trends have much to gain.  So innovative sourcing and keeping up with the latest market insights at Natural Products Scandinavia is key.

AllergyCertified, Beauty Supply ApS, Egyptian Magic Skin Cream LLC, Elenas Aps (OliveAll), GingerOrganic,, BARR, Avos AB, Hanks & Grace Schampo AB (Bruns), Inkjet AB, P and L Cosmetics (distributor of INIKA Organic and CÎME Skincare in Sweden), Great Lengths Scandinavia A/S, and Lune Group Oy, are just some of the new Nordic companies making their show debut.

Other new beauty and personal care suppliers include BellaPierre Cosmetics, BuffBuffet Organic Technologies, Agnotis Pure Philosophy, Akoma Int, Algaran Teoranta, Alteya Organics, ArminaBio, You & Oil, Biovie Direct, Znya Organics, Cretan Beauty, Natural Senses, Jennifer Young & Beauty Despite Cancer, Laboratoire Phyto-Actif, Laboratorie Altho, Maison Laget, Morava Balm, Mulieres OU, Boutique Nature, MontOlympe, SIA ‘Billes’, Sostar, and Karethic.

Returning exhibitors include Dermanord, Pharma GP, Pureday AS (Eco by Sonya), Ekovista Oy, Ou Eurobio (Natura Siberica), Sõsar, Biok Laboratorija, Oh Lief Natural Products, Pure Beginnings, Aura-Soma, Ayurveda Pura, Bathing Beauty, and Faith in Nature.

The initial exhibitor list is now available at

“Every year I find new products and distributors to buy from,” says regular visitor Anna Diec, owner of

“I have visited the show every year since its launch, and am always impressed by its mix of new and well-established exhibitors and comprehensive seminar program,” says Peter Svorono, managing director of BestCase AB (founder of Nature and a former MD of Life Sweden).


New product innovations

The following are just some of the new products launching onto the Nordic market over the coming months:

BellaPierre Cosmetics’ new Glowing Palette contains six illuminator options to suit a wide range of skin tones.  Formulated with natural ingredients, these illuminators melt into the skin and can be layered to create a natural, or dramatic, look.

Natural Senses’ new USDA-certified Organic Body Scrub (Lemongrass) has been formulated to revitalise the skin by removing dead skin and opening skin pores.  It is enriched with lemongrass essential oil, which can help skin firming and also prevent body odour and bacteria.

BuffBuffet Organic Technologies is showcasing its high-tech ‘Be in Blossom’ organic cosmetics brand.  Rich in active ingredients, based on extremely-effective maritime technologies, products include multi-complex serum Ocean Flower and two care products for men (from its Black Coral range).

OrganiCup is a new, easier and greener menstrual solution.  Made from 100% medical grade silicone (no chemicals), OrganiCup collects fluid instead of absorbing – so there’s no irritation or dryness, and can sit for up to 12 hours.  It is re-usable and lasts up to ten years.

Laboratoire Altho is showcasing its new 100% organic Roll’on range, made with organic essential oils.  The Roll’ons can be used directly on the skin to treat everything from skin allergies and travel sickness to insect bites and joint pain.  The 12 variants also include Beauty, Relaxing and Sleep Well.

Great Lengths Scandinavia is launching its new vegan certified 91 Restructuring Serum for hair.  Thanks to its active plant ingredients, it cleans the scalp and restores hair pH, leaving hair shiny and improving colour.


Natural Beauty Theatre line-up announced

Running throughout the two day show, Natural Products Scandinavia’s business seminars are renowned for attracting a host of high-profile beauty brands and industry professionals, delivering the newest trends and latest research from across the health and beauty sectors.

The theatre will feature sessions from Dr. Mark Smith, newly appointed director general at NATRUE; Irene von Arronet, founder of Natural Organic Cosmetics (NOC Sweden); Henrik Olteng, CEO of Weleda and chairman of NOC Sweden; Jennifer Young, founder of Beauty Despite Cancer; and Ewa Daniél, toxicologist and co-founder of AllergyCertified.

The theatre’s dedicated networking space will also see the return of the popular ‘beauty hour’ sessions, where companies will demonstrate their latest product innovations.  Participants include Jennifer Young & Beauty Despite Cancer, Pavilion Ayurveda Healthcare, OliveAll, Sostar, Laboratoire Altho, Znya Organics, INIKA Organic, CÎME Skincare, Maria Åkerberg, o.Moi, Avos AB, Boutique Nature, and Organics Cluster France.

To view the seminar programme, please visit


Free visitor registration now open

Natural Products Scandinavia will return to Malmö, Sweden, on 16-17 November (new mid-week dates).  For more information and to register, please visit and quote priority code NPUK117 (