Transformulas® founder announces new brand creation taking the market by storm.

Award winning skincare creator Rosi Chapman of Transformulas® creates game changing brow products with Brows by Sarah.

Founder of UK based beauty brand, Transformulas® Rosi Chapman, launches brand creation business to help entrepreneurs and business owners bring their products to life. Brows By Sarah is the first business that Rosi has announced as her client and will be helping her launch her brand.

Rosi is well known in the beauty industry as your go-to quality beauty products with her brand Transformulas. They are known for beauty without surgery and their products are loved by many including celebrities such as Anna Wintour, Simon Cowell, Amanda Holden, Victoria Beckham and more.

Following the success of Transformulas and her being heavily involved, Rosi wants to use these skills with future beauty brand entrepreneurs. Being passionate about creating products that give results is her main attribute for her success and now her experience of over 15 years will be passed on to her clients. Her aim is to help likeminded beauty and skincare owners create products that will make a difference, just like hers did. From packaging to product research to sales.

Starting off this exciting new venture with Rosi is Brows by Sarah founded by Sarah Fogg. Sarah, is a highly regarded beauty expert specializing in brows with a range of celebrity clients. She also teaches beauty lovers the art of creating stylish brows using semi permanent make up techniques at the Alpha Academy. Her knowledge and passion of beautiful brows lead her to developing Brows By Sarah, The Brand, launching with two signature products in December 2021

These products are not like others on the market. The Brows by Sarah product not only has key ingredients to fluff your eyebrows up but help maintain them also.  These game changers are called Fluff It Up and Wow Brow.



  • Fluff It Up: RRP – £39
    • Fluff it up is a super lightweight but strong clear gel that lifts, fixes & sculpts brows instantly whilst adding a nice glossy finish to your brows.
    • Super lightweight, but strong clear gel that lifts, fixes & sculpts brows instantly. Containing anti-ageing benefits to firm & hydrate the skin.
    • Vegan and cruelty free
  • Wow Brow: RRP – £39
    • Wow Brow is a 3 in 1 brow mascara which instantly adds colour and definition to your brows whilst also containing a growth property.
    • Espresso & Mocha (2 colour choices )
    • Clinically proven, naturally derived and scientifically engineered. A revolutionary brow enhancing & thickening serum with the choice of two pigments that instantly intensifies each individual hair for an immediate effect, whilst reactivating hair growth.
    • Vegan and cruelty free

Comment from Rosi Chapman on white label creation:

‘During a brow appointment with Sarah she mentioned an idea of creating an anti ageing mascara for your brow with the ability to fluff them up to meet demand for the trending brow lamination treatment.  I knew instantly it would be a desirable product, that I could create the formula for, so it was a no brainer. We are beyond excited to bring these products to the beauty market and shake up the beauty industry, with these one of a kind products’