NovaLash 24 Hour Shadows Complement Lash Extension Services

Perfect for weddings, holidays, beach & everyday wear

NovaLash extends its ‘effortless beauty’ philosophy with award-winning 24 Hour Cream Shadow Triptychs. Already loved by UK makeup artists, these waterproof,extended-wear cream eye shadow formulas will not crease or smudge for over 24 hours. They also will not leave a messy, powdery dust on lash extensions, as can happen with traditional eye shadows.

If a business or makeup artist currently have clients with lash extensions, novalash-3-199x300it is a smart move to retail this new line as customers who enjoy the benefits of wearing lash extensions will also enjoy the same benefits of the 24 Hour Shadows—easy, effortless, smudge-proof wear. The shadows are unique in the market and will enhance the benefits of wearing lash extensions while growing retail profits. Each kit retails for £37.

More and more women are looking for easy, no-fuss, morning-to-night makeup. Salons, spas and makeup artists will also enjoy that this new line is ideal for everyone, not just lash extension wearers—from brides needing waterproof makeup, those on holiday or even busy professionals and mums who want to look their best but don’t have time to reapply makeup throughout the day.

‘From the most experienced make-up expert to the novice, the shadows are easy to apply, they’re blendable and they stay put. Once they are on you don’t have to think about them until you are ready to take them off. They actually last all day and into the night,’ says Louise Connor, professional Makeup Artist.

Each kit contains three cream colours, one JETliner eyeliner and an easy to use application brush along with application instructions for different looks.

Novalash-2-300x272There are five kits to choose from:

Black Eyes of Paradise – Crystal White Grape, Gardens of Paradise,Houri, with Cardinal Sin JETLiner

Garden of Eden – Purity, Lust, Original Sin, with Cardinal Sin JETLiner

Earthly Delights – Milk & Honey, Earth Angel, Heaven & Hell, with Oak JETLiner

Forbidden Fruit – Chastity, Heavenly, Oxblood, with Oak JETLiner

Sugar Candy Mountain – Angel Face, Dragon Tree, Gilded Wing, with Cardinal Sin JETLiner

About NovaLash Eyelash Extensions

NovaLash Inc. has been at the forefront of eyelash education since its inception in 2004 and has quickly become the leader in its field by striving to provide the best that technology, science, creative artistry and customer satisfaction can achieve. With a presence in over 40 countries, an international office in the UK and over a  decade of lash innovation, NovaLash continues to globally enhance the eyelash extension industry through substantial R&D, improved regulations and superior education. They provide the only physician-developed training program using the longest lasting, medical-grade adhesives, earning its reputation as ‘the healthiest’ professional lash extension system. More information about the company can be found at or by calling NovaLash’s international office in the UK at 01273 862399

Awards and Recognition

NovaLash received Pure Beauty’s Best New Eye Product award for its 24 Hour Cream Shadow line. It was honored in 2013 with Beauty Launchpad’s Readers’ Choice Awards for Best Eyelash Extensions (an honor they also nabbed each of the last three years prior!) and in the Best Eye Liner category for NovaLash LASHLiner. In 2007, NovaLash was recognized by ICMAD for product innovation of the year and in 2013 won second place for favorite false eyelashes in the She Knows Best Beauty Awards. Every year since 2010, American Spa Magazine has awarded NovaLash with the Professional’s Choice Award for Favorite Eyelash Extension Line. Last year, they were also recognized by the magazine as a finalist in beauty educational programming.