Available in stores starting 1 February 2015

New Dr. Hauschka Foundation in five different shades

Balances out minor blemishes and lets your personality shine through

Bad Boll/Eckwälden, 24.03.2015/tow – Everyone has their own definition of beauty. Some associate it with a flawless complexion. Others equate beauty with harmony – the inner light that radiates through the skin. Although make-up cannot create beauty itself, it can be used to underscore it. An even complexion truly enhances the distinct features of a woman’s face. This is why the new Dr. Hauschka Foundation was developed: the five natural shades – “01 macadamia”, “02 almond”, “03 chestnut”, “04 hazelnut” and “05 nutmeg” – blend in with the wearer’s own skin tone, concealing minor flaws, but allowing her personality to shine through with all its natural vitality. The revamped design of the packaging fits with the new content – the gleaming black surface of the 30 ml tube underlines the high quality of the product contained within. The new Dr. Hauschka Foundation is available in stores as of 1 February 2015.

The foundation is easy to apply, combines authentic colour nuances with airy textures and pampers your skin with the finest plant oils, waxes and medicinal plant extracts. It replaces the previous Translucent Make-up 00-04 and differs from it in several different ways: shades, concealing properties, changed formula and new fragrance. Following an intensive development phase, we created a formulation that conceals minor flaws while retaining the skin’s natural vitality. With its ideal colour matching, Dr. Hauschka Foundation evens out the skin’s tone, giving it a balanced, lively appearance – thereby adding to the sense of harmony.

With a formula containing mineral pigments, select extracts of medicinal herbs, finest plant oils and waxes, and natural essential oils, the product enhances the skin’s natural functions and continues the face care seamlessly. It maintains the skin’s moisture balance and protects it from external influences. One especially appealing feature of Dr. Hauschka Foundation is its fluid consistency, which makes it easy to apply evenly. The foundation’s light to medium coverage helps to conceal blemishes and redness while retaining the skin’s natural radiance.

Five new shades
As individual as the skin itself, the five new Dr. Hauschka Foundation colour nuances create a variety of moods including warm and yellow, cool and rosy, and natural and neutral. The colours range from ivory to beige and olive: Foundation 01 macadamia (neutral, light skin tone);

Foundation 02 almond (warm, light and light-to-medium skin tone); Foundation 03 chestnut (cool, medium skin tone); Foundation 04 hazelnut (warm, medium to slightly dark skin tone); Foundation 05 nutmeg (neutral, medium to slightly dark skin tone).

Fragrant experiences
With the new Dr. Hauschka Foundation formula, the fragrance is part of the new experience – as is evident from the fresh, citric note that reveals itself when applied. This is supplemented by the slightly waxy coconut aspect and an epicurean vanilla fragrance.

Intensive care through the cream of natural substances
The exceptional skin tolerability of the highly nourishing foundation is based on the finest natural substances. Pomegranate essence, macadamia nut oil and coconut oil help to retain the skin’s moisture and to protect it. The drought-resistant pomegranate tree stores a large amount of moisture and vitality in its opulent, intensely red fruit. Dr. Hauschka Foundation makes use of the entire fruit, including its skin. Pomegranate helps the skin to regenerate as well as having antioxidant properties. The oil from the macadamia nut is a key element in the foundation. These nuts take a very long time to ripen and are only ready when they fall from the tree of their own accord. The very intricate nature of the cultivation and processing involved makes the extremely hard macadamia nut the most sought-after nut in the world. Macadamia nut oil is absorbed easily by the skin, smoothing it and lending it a sleek appearance. It is also unique among oils owing to the high amount of antioxidant palmitoleic acid that it contains. The nourishing basis of Dr. Hauschka Foundation is supplemented by coconut oil, making the skin silky-smooth. As it is slow in penetrating the skin’s layers, it leaves it feeling soft and velvety.

Tips from Karim Sattar, international make-up-artist for Dr. Hauschka
“To find the right shade of Dr. Hauschka Foundation for you, you should apply three different nuances on your cheekbones and note which colour blends best with your neck and face. It is generally not a good idea to apply it to the backs of your hands – this is because the colour of the skin there differs greatly from that of the face. This also depends on the blood circulation in the body.

You should apply the appropriate colour in small amounts starting with the forehead and then moving on to the nose, chin and cheeks – always work downwards to avoid emphasising pores and fine hairs. Spread it towards the sides, taking care to blend the transition between the neck, ears and hairline so that no edges are visible. Applying the foundation with your fingers warms it up, making it easy to spread and allows it to melt with the skin. A moist sponge should be used for lighter coverage. Applying and patting in the foundation with a special foundation brush helps to enhance the concealing properties and, in turn, to conceal redness and imperfections more effectively.”

Dr. Hauschka Foundation 01 – 05 is available in a 30 ml tube for €21.00 (recommended retail price).

Dr. Hauschka Foundation 01 – 05, ingredients:  Water (Aqua), Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Anthyllis Vulneraria Extract, Cocos Nucifera (Coconut) Oil, Caprylic/Capric Triglyceride, Glycerin, Cetearyl Alcohol, Punica Granatum Fruit Extract, Prunus Armeniaca (Apricot) Kernel Oil, Butyrospermum Parkii (Shea) Butter, Macadamia Ternifolia Seed Oil, Daucus Carota Sativa (Carrot) Root Extract, Euphorbia Cerifera (Candelilla) Wax, Fragrance (Parfum), Limonene*, Linalool*, Geraniol*, Citronellol*, Benzyl Benzoate*, Benzyl Salicylate*, Farnesol*, Coumarin*, Citral*, Eugenol*, Benzyl Alcohol*, Bentonite, Xanthan Gum, Sodium Cetearyl Sulfate, Silica. [May contain (+/-) Mica, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Ultramarines (CI 77007)].

*component of natural essential oils

Dr. Hauschka Quality
‘Nature’s treasures transformed for you’ – this has been WALA Heilmittel GmbH’s guiding principle ever since the company was founded back in 1935. By harnessing the rhythms of polarities such as warmth and cold, darkness and ligth or rest and movement, the company creates healthcare products based on natural substances that, wherever possible, are obtained from certified organic or Demeter sources and under fair conditions.

Today, with its three brands – WALA Medicines, Dr. Hauschka Skin Care and Dr. Hauschka Med – the company exports products to over 40 countries. WALA employs more than 800 people and generated sales of EUR 118 million in 2013.

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Dr. Hauschka skin care products are available from natural food stores, health food stores, selected department stores, stores specializing in natural cosmetics and toiletries, Dr. Hauschka Natural Estheticians and pharmacies. The Dr. Hauschka Service Team will give you the names of local suppliers and will answer any questions you may have.

To contact them, call +49 7164 930 181, Monday to Friday between 8 a.m. and 5 p.m. Or visit us on the Internet at www.dr.hauschka.com/en_DE/.

 

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WALA®, WALA Logo®, viaWALA®, Dr.Hauschka Med®, Dr. Hauschka®, Dr.Hauschka CulturCosmetic®, CulturCosmetic® and Dr.Hauschka Design are registered trade marks of the company WALA Heilmittel GmbH.

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