HD Brows, the UK’s number-one market leading brow treatment brand is gearing up to rebrand to High Definition to further cement its position in the beauty world.

The move to the new name follows the hugely successful launch of the eponymous make up range through its salon network in 2014, after which the demand for even more treatments and products of the same quality from the brand began to rise. No longer solely a brow brand (though still fiercely proud of the pioneering treatment that remains the cornerstone of its range), rebranding to High Definition marks a new era as the brand establishes itself as a major UK beauty brand with its eyes firmly on global expansion.

With the new name comes a stylish new logo designed by CEO and Co-Founder Nilam Holmes Patel – creating an updated look that encapsulates everything that the brand stands for: sleek, stylish and well established, with a timeless, elegant edge.

At the helm of the business, Holmes-Patel has more than twenty years’ experience in the beauty industry. A leader in her field, she has fast become recognised as an expert within beauty since launching the award-winning HD Brows brand in 2008. She commented: “It’s a hugely exciting time for High Definition. The transition from HD Brows to High Definition will bring lots of positive changes and takes the company to the next level – firmly establishing the brand as a major player in the beauty industry.”

The move to the new name and logo has already begun and will transition over the next four months, before officially changing over in February 2016. Trained Stylists and Stockists of the make up range were the first to learn of the upcoming changes in late summer and continue to be the brand’s priority, with no plans to move away from the successful salon network.

In fact, even more attention is being focused on the salon world with the company also introducing its new franchise model, opening up an entirely new opportunity for salon owners to capitalise on through investing in the brand. The High Definition Boutique provides the franchisee with a complete turnkey business, with the company providing everything needed to succeed. The luxurious boutique will offer a full range of High Definition beauty treatments and retail ranges within a premium salon space, available exclusively through the High Definition Boutique.