At Fashion Week Autumn/Winter 2015, there was one standout beauty trend: hair that was smooth and sleek, but without being straight. Worn long and loose at Ungaro and Giambattista Valli, hair was glossy and smooth, but rather than poker straight, full of body and movement. At House of Holland hair was glossy, but kinky, while at Chloé, hair was ‘semi-straight’ – sleek, with a gentle mid-length kink, as if it had been tucked behind the ears.

Achieving this look away from the catwalk isn’t so easy: straighteners can leave locks flat and lackluster, while regular salon blow-dries aren’t always an option. The answer to achieving this season’s smooth, glossy, salon-perfect mane, with every wash, lies in Kebelo ADVANTAGE.

The revolutionary in-salon smoothing system works in just one hour to achieve smooth, glossy, manageable hair that retains body and movement. Frizz is eliminated and shine is boosted, yet – crucially – hair isn’t left poker straight. The pioneering formula uses Carbocysteine smoothing technology, which works on each and every strand, adding strength and shine, and leaving hair glossy and sleek, yet still full of volume.

Results last up to 100 days, and, at just £99 RRP – which includes £40 of at-home maintenance products – it’s an easy and affordable way to pull off this season’s ‘smooth-not-straight’ look, while achieving long-lasting salon-perfect hair, with every wash.


Kebelo ADVANTAGE treatments 60ml                              £22.50

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