DAVINES LAUNCHES MORE INSIDE DRY TEXTURIZING SPRAY

Italian sustainable haircare brand Davines has added a new product to its paraben-free More Inside styling range of 19 products, developed in conjunction with Artistic Director, Angelo Seminara.

Product packaging is hand-made, reminiscent of the craftsmanship and dedication with which shops would wrap items purchased in paper in days gone by, symbolising a time of the thanksgiving and gratitude that occurs in the context of a direct relationship between the product and those who buy it.

The graphics of the line are characterized by colourful patterns that recall the feel of fabric; these differentiate the products, making them instantly recognisable while giving each of them their own personality. The calligraphic mark on the product labels characterises the packaging and confirms the artisan origins of the line. Each product also has an unexpected message, written inside the package, dedicated to the user of the product, inspired by the technical function of the product. The product packaging is developed with mono-materials, which are easy to recycle.

This Is a Dry Texturizing Spray is a lightweight, body-boosting spray, which adds volume, control and texture to the hair, without weighing it down. The results are glamorous hair, full of body, that has a medium hold and which can be re-styled when desired.

Made from two active ingredient combinations, one which creates texture, without the use of resins, and the other which gives hair a moisture boost, this unique formula – which is naturally paraben-free – leaves hair well-defined, full of body and shape, but without being stiff or weighed down.

HOW TO USE IT

For best results, apply the Dry Texturizing Spray to dry hair, for an instant injection of volume. Perfect for medium and long hair and for fine hair that lacks volume.

SIZE / PRICE

250ml RRP £19.20

ZERO IMPACT

The More Inside line adheres to the Zero Impact® project of LifeGate so that emissions of carbon dioxide produced by the packaging are offset by carbon credits generated by operations to create and protect forests in different parts of the world. Not only that, the paper used for the labels – like the package that encloses the products – is FSC certified: it comes from forests managed responsibly according to strict environmental, social and economic standards.

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